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If there's one thing we know for sure, Ulta Beauty is generous with its sales. Right off the heels of its 21 Days of Beauty extravaganza, the popular beauty retailer is kicking off another annual sale: the Fall Haul Event. You definitely don't want to miss out because there are deals a-plenty that go as high as 40 percent off. But unlike 21 Days of Beauty, you don't have to set multiple alarms and reminders to shop your favorite makeup, skin-care, and hair products — everything is fair game between September 24 and October 2, and there are no promo codes to remember. Some discounts apply to the entire brand (like 30 percent off all Wet n Wild products), while others are limited to a specific category (including 30 percent of all Maybelline New York lip products).
Whatever you're looking for, you'll definitely stumble upon some tried-and-true favorites you'll want to stock up on or find some new prospects — like a brightening primer or undereye concealer — to take your fall beauty routine to the next level.
Here are some of the top Fall Haul Event deals — broken down by skin-care, makeup, and hair-care categories — we spotted while combing through the full list. Go forth and add to cart:
Florence by Mills Spot A Spot Acne Patches
Bio-Oil Skincare Oil
Thayers Witch Hazel Toner
While having a breakout (or multiple) is less than ideal, it might not be the worst situation when you're in possession of cute, lavender-toned pimple patches in the shapes of clouds, butterflies, and whales. Florence by Mills Spot a Spot Acne Patches picked up a 2021 Best of Beauty Award because they're not just adorable, but they actually keep your breakouts in check. Each hydrocolloid sticker is infused with an effective blend of exfoliating salicylic acid and antibacterial tea tree oil to speed up the healing process and protect yourself from picking your blemishes.
Bio-Oil Skincare Oil works wonders for reducing the appearance of stretch marks and scars, thanks to a soothing blend of soothing lavender, chamomile, and sunflower oils — as well as collagen-boosting vitamins A and E. But that's not all. The Kardashians have raved about it as a nourishing eye cream and you can even use it before your highlighter to amplify your glow.
Oh, what a classic Thayers' Witch Hazel Toner is. The Best of Beauty-winning elixir targets excess oil and the appearance of enlarged pores on acne-prone skin with a potent blend of witch hazel (of course), rose water, aloe, and glycerin. But it's also effective in preventing razor burn and ingrown hairs. And as long as you don't overapply on sensitive skin, you can easily reap all of the benefits that witch hazel has to offer.
Baby Foot Original Exfoliant Foot Peel
The Body Shop Almond Milk Body Butter
Tonymoly SuperFood Bowl Mask Set
Baby Foot Original Exfoliant Foot Peel is an icon in its own right. Magic booties that transform rough and calloused feet into, well, feet that are as soft and smooth as a baby's? Sign us up. It's one of the most gentle treatments on the market, even after all these years, thanks to a blend of fruit acids (citric and malic acids) and 17 different natural extracts (grapefruit, sage leaf, and lemon). Not only do our feet experience more wear and tear than the rest of our body, Marisa Garshick, a board-certified dermatologist in New York City, noted that "the stratum corneum — the top layer of the skin comprised of dead skin cells — is thickest on the foot, so there's more to come off with peeling." It's the best kind of gross and satisfying experience all in one.
Nourish your skin with The Body Shop's Almond Milk Body Butter, which is an ultra-creamy moisturizer packed to the brim with almond milk, almond oil, shea butter, and sesame seed oil for up to a whopping 96 hours of hydration. In other words, it's a godsend for dry and/or sensitive skin.
Forget the Super Bowl — Tonymoly's SuperFood Bowl Mask Set is the (skin-care) match of the year. This fresh, six-piece set of sheet masks includes I'm Cactus, I'm Honey, I'm Green Tea, I'm Aloe, I'm Peach, and I'm Coconut to intensely hydrate, calm, and brighten the skin in just 20 to 30 minutes. Store them in the fridge beforehand for an extra cooling effect.
Milani Bright Side Illuminating Face Primer
Real Techniques Everyday Essentials Brush Set
Makeup Revolution Eye Bright Concealer
We like to think that Milani's Bright Side Illuminating Face Primer is housed inside an orange tube to represent the ample amount of brightening vitamin C within. This lightweight formula glides on smoothly and leaves skin feeling super hydrated since it's spiked with provitamin B5, squalane, and jojoba oil. It's the best opening act to your foundation, skin tint, or BB cream of choice.
The name of this Real Techniques quintet, Everyday Essentials Brush Set, says it all. You'll be rotating between these four synthetic brushes — the Blush Brush has won a Best of Beauty Award, while the Setting Brush comes highly recommended by makeup artists — and one iconic orange sponge on the daily. They'll buff in every single product in your makeup routine to total perfection — no doubt.
The soft sponge-tip applicator sitting on top of Makeup Revolution's Eye Bright Concealer ensures natural-looking coverage that actually looks like your skin. All 15 shades of the lightweight, glycerin-infused formula are spiked with vitamin C to actively brighten your delicate undereye area and color-correct the appearance of dark circles and/or redness.
Colourpop Super Shock Highlighter
Maybelline New York Lifter Gloss Hydrating Lip Gloss
Juvia's Place The Masquerade Mini Eyeshadow Palette
Colourpop's Super Shock Highlighters have been around for a minute but damn, do they hold up against the test of time (and a constant deluge of makeup launches). Just one fingertip's worth of product will give you a full-coverage, out-of-this-world glow that melts into your skin with ease. Choose between eight champagne, peach, silver, gold, and light pink shades. At $6 a pop, it won't hurt your bank account to pick up more than one.
For a lovely, natural-looking plumping effect, Maybelline New York's Lifter Gloss Hydrating Lip Gloss is a no-brainer. The thick, doe-foot applicator completely and evenly coats your lips in one swipe and the hyaluronic acid-infused formula keeps lips feeling plush all day long. Did we mention there are 15 sheen-inducing shades across rosy, peach, berry, brown, and clear categories? No wonder this drugstore darling picked up a 2021 Best of Beauty Award.
Juvia's Place has been impressing us with its eye shadow palettes for years — in fact, The Warrior III won a Best of Beauty Award in 2020 — so there's no better time to pick up a few while they have a Buy 2, Get 1 free deal (for all eye products) going on. (The prices listed above reflect a hypothetical scenario if you were to buy three palettes that were all originally $25.) While there's plenty to choose from, The Masquerade Mini Eyeshadow Palette is an eye-catching, 16-pan palette inspired by African festivals spanning metallic blues, purples, greens, and golds — as well as matte browns and fuschias. There's something for everyone.
Hot Tools 24K Gold Curling Iron
Kristin Ess The One Signature Shampoo
Hask Charcoal Purifying Dry Shampoo
When it comes to high-quality hot tools that don't cost you your entire savings, Hot Tools is the brand to go with. "I always recommend Hot Tools for professional stylists looking to expand their collection because they are a little more old-fashioned-looking with the clip, and the barrel is gold-plated steel, allowing it to create a lot more heat, which means a lot more power," hairstylist Leon Gorman previously told Allure. The 24K Gold Curling Iron comes in four barrel sizes (ranging from ¾" to 1¼") and ensures even heat distribution while you create waves, tight curls, and so much more.
You know what they say. When you meet the one, everything changes. We're applying that philosophy to hair-care products — because why not? — like Kristin Ess The One Signature Shampoo. This sulfate-free wash thoroughly cleanses your hair while leaving it utterly moisturized and shiny after you step out of the shower. Say goodbye to your other shampoos, because this one is a keeper.
The Best of Beauty-winning Hask Charcoal Purifying Dry Shampoo is one of the most affordable and effective ways to sop up excess grease, oil, and sweat from your scalp in a pinch. The colorless charcoal powder never weighs down your hair or leaves your roots looking ghastly white — nor does it smell incriminating. On the contrary, it's laced with an uplifting, citrusy scent.
Now that you've gotten a rundown of some of the best deals, all there's left to do is keep shopping. Stock up on all of your beauty faves at ulta.com between September 24 and October 2, and rejoice in the savings.